District Administration of Kulgam in South Kashmir in collaboration with the Department of Tourism organised Aharbal festival to promote Kashmir tourism, especially at the tourist destination Aharbal waterfall. The Aharbal Festival was organized near Aharbal Waterfall Park which is a very famous destination in south Kashmir and always attracts a good number of visitors both locals and outsiders during the winter season. The visitors always take beautiful photographs in front of the famous waterfall.During the Aharbal Festival, multiple stalls were also installed by various departments including Agriculture, Horticulture, Sheep, Animal Husbandry, Tourism, KVIB, Apiculture, Floriculture, Handicrafts and other departments. The local traditions and culture were also displayed in stalls.Therefore, painting competitions were organised in Aharbal featival and students from various schools participated in this competition. Groups of boys also participated in cycling and trekking events which were flagged – off byDeputy Commissioner of Kulgam Dr. Bilal Mohi-ud-din Bhat said to , “on the directions of Lieutenant Governor (LG), the district administration is making concerted and coordinated efforts to promote potential tourism destinations like Aharbal which is an off beat tourist destination. The festival or mela is part of the Government’s initiative to promote this off beat destination across Jammu & Kashmir.